Local business marketing in the Internet Age
Some businesses can actually deliver their goods over the 'Net but how do you download a furnace adjustment, a toilet installation or a car oil change?
Over the past 15 years the Internet has grown from a curiosity to a part of our every day lives. We've been exposed to the Web's Universal Resource Locater (URL) and E-mail enough now that they are no longer a curiosity.
We may use the Internet in our personal lives to pay bills, transfer money between accounts, keep in touch with friends, or even purchase items from the likes of E-bay or Amazon, but as small, location based business owners, what has the Internet done for us? What can it do? What can't it do? How should we use it and should we use it instead of traditional marketing techniques?
| Other businesses can sell to customers via the 'Net but my customers have to come in my door for me to be able to sell them anything. |
How do I find customers within my trading area? How do they find me using the Internet?
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